The RS prime website

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Delivering Twitch Prime promotions

A win-win for all as the promise of free loot from Twitch Prime users drives traffic to RuneScape.

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With a tight deadline to deliver a promotional website for a Twitch Prime partnership deal that exceeded expectations, we allowed players with Twitch accounts to link them to their RuneScape accounts, and through Twitch redeem in-game items. This required updating a bespoke marketing page, and user flows for services linking Twitch and RuneScape accounts via Twitch’s APIs and our internal e-commerce services (including player-support tools for manual redemptions). Like much of the work at Jagex’s web team, this represented bridging a gap between the game and an external service.

The user-flows could become rather complicated, so this required careful planning and rigorous integration testing to prevent abuse from URL manipulation – especially considering that these promotions represent an attack vector for bot accounts who will take advantage of free membership.

I gained experience:

  • Collaborating with product and game teams on the technical requirements of user flows balanced against UX
  • Helping co-ordinate a release strategy that included data analytics to measure progress towards KPIs
  • Using 3rd party APIs
  • Integration testing
  • Front-end template and styling (Freemarker, SCSS)
  • Updating legacy billing systems to register new promotions and provide support tools
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